Marketing Executive Company OverviewAlightway Solutions Pvt Ltd is a leading digital marketing agency specializing in providing tailoredsolutions for clients in the tile business. We are dedicated to helping our clients achieve their marketinggoals through strategic planning, creative campaigns, and data-driven insights. Job DescriptionAs a Marketing Executive specializing in digital marketing for our client in the tile business, you will playa crucial role in developing and executing digital marketing strategies that drive sales and brandvisibility. You will work closely with our client to understand their unique needs and objectives, ensuringthat our campaigns align with their business goals. Key ResponsibilitiesClient Relationship Management: Build and maintain strong relationships with our clients in the tilebusiness, serving as the primary point of contact for all digital marketing initiatives.Digital Strategy DevelopmentCollaborate with the client and our internal team to develop customizeddigital marketing strategies focused on promoting tile products, generating leads, and increasing sales. Campaign Execution Plan, execute, and optimize digital marketing campaigns across various channelssuch as PPC, social media, email marketing, and SEO to drive targeted traffic and conversions. Analytics and ReportingMonitor campaign performance, analyze data, and provide regular reports tothe client, highlighting key metrics, insights, and optimization recommendations. Market Research Stay updated on industry trends, competitor activities, and customer preferences inthe tile business to inform strategy development and identify growth opportunities. RequirementsBachelor’s degree in Marketing, Communications, or related field.,Proven experience in digital marketing, with a focus on client management and campaign execution. ,Strong understanding of digital marketing channels such as PPC, SEO, social media, email marketing, andanalytics tools. ,Excellent communication, negotiation, and project management skills.Ability to collaborate effectively with cross-functional teams and prioritize tasks in a fast-pacedenvironment., Experience working with clients in the home improvement or construction industry is a plus.,
We are seeking a talented Digital Graphic Designer to join our creative team. As a Digital Graphic Designer, you will be responsible for creating visually stunning and engaging digital assets that resonate with our target audience across various online platforms.Responsibilities:Design and produce digital assets including website graphics, social media visuals, email templates, online ads, and multimedia presentations.,Collaborate with marketing teams to understand project objectives and translate them into creative design solutions.,Create interactive designs and user interfaces for websites and mobile apps, ensuring a seamless and intuitive user experience.,Stay updated with industry trends, design tools, and digital marketing strategies to enhance the effectiveness of digital campaigns.,Optimize graphics for web and mobile platforms to ensure fast loading times and optimal performance.,Maintain brand consistency and adhere to design guidelines across all digital assets.,Requirements:Bachelor’s degree in Graphic Design, Digital Media, or a related field.,2 years of experience in digital graphic design, with a strong portfolio showcasing your digital design skills and creativity.,Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, XD, After Effects, Video Editing, etc.) and familiarity with web design tools like Figma or Sketch.,Excellent communication and collaboration skills, with the ability to work effectively in a team environment.,Proven ability to manage multiple projects and meet tight deadlines.,
Job Summary:As a Digital Marketing Education Counselor, you will play a key role in guiding and advising individuals on digital marketing education and career paths. You will be responsible for providing information about digital marketing courses, career opportunities, industry trends, and educational pathways to help individuals make informed decisions about their digital marketing career journey.Responsibilities:Develop and update digital marketing course curriculum, syllabus, and learning materials based on industry trends, best practices, and student feedback.,Design engaging lesson plans, presentations, and activities to teach digital marketing concepts, strategies, tools, and techniques.,Deliver lectures, workshops, and interactive sessions to educate students on topics such as SEO, PPC, social media marketing, email marketing, analytics, and content marketing.,Provide hands-on training using digital marketing tools, platforms, and software to help students gain practical experience.,Facilitate group discussions, case studies, and projects to encourage critical thinking, problem-solving, and collaboration among students.,Assess student learning through quizzes, assignments, projects, exams, and presentations, and provide constructive feedback for improvement.,Monitor student progress, attendance, and engagement to ensure a positive learning experience and address any issues or concerns promptly.,Stay updated with industry developments, new technologies, and emerging trends in digital marketing to enhance teaching methods and content relevance.,Collaborate with colleagues, industry experts, and guest speakers to enrich the learning experience and provide real-world insights to students.,Participate in faculty meetings, training sessions, and professional development activities to enhance teaching skills, pedagogy, and educational outcomes.,Qualifications:Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field (Master’s degree preferred).,Proven experience in digital marketing, advertising, or related roles with hands-on expertise in SEO, PPC, social media, email marketing, and analytics.,Teaching experience in a formal educational setting, training institute, or corporate training environment is highly desirable.,Strong knowledge of digital marketing tools, platforms, and software such as Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, HubSpot, etc.,Excellent communication skills with the ability to convey complex concepts clearly and engage students effectively.,Passion for teaching, mentoring, and empowering students to succeed in the digital marketing industry.,Ability to adapt teaching methods, customize content, and use technology for interactive learning experiences.,Organizational skills, attention to detail, and ability to manage classroom dynamics and student interactions.,Commitment to continuous learning, professional development, and staying updated with educational trends and pedagogical approaches.,Certification in digital marketing or teaching credentials (e.g., teaching certificate, TESOL/TEFL certification) is a plus.,
