Mashup Sports Bar and Club is India’s first Sports and Nightclub experience, offering the perfect blend of gaming, dining, and partying. With bowling, pool, crafted drinks, delicious bites, and a vibrant dance floor, it’s the ultimate destination for fun and entertainment under one roof.
Mashup Club struggled to attract consistent foot traffic and engage their audience. They faced difficulties in promoting their DJ nights and events effectively. The lack of a clear social media strategy, eye-catching content, and optimized paid ad campaigns further limited their ability to boost attendance and brand awareness.
Event Traffic Issues: Struggled to attract consistent foot traffic to events and boost engagement.
Promotion Challenges: Limited reach in promoting DJ nights and events effectively.
Strategy Gaps: Absence of a clear social media strategy led to missed engagement opportunities.
Content Limitations: Lack of eye-catching content and optimized ads affected brand awareness.
We boosted Mashup Club’s visibility with a targeted digital marketing plan, managing social media through regular event promotions, engaging visuals, and hashtag campaigns. Eye-catching flyers and teaser videos showcased their DJ nights and events. Targeted Facebook ads with segmentation, retargeting, and lead generation maximized attendance and ROI while building excitement around the club’s offerings.
Our strategy focused on:
Visual Promotion: Promoted events with engaging visuals and regular social media updates.
Creative Content: Created flyers and teaser videos to effectively promote DJ nights and events.
Targeted Advertising: Ran targeted Facebook ads with retargeting to increase attendance.
Local SEO Boost: Optimized Google My Business profile to boost local visibility and foot traffic.
Mashup Club saw a significant boost in engagement, with over 23K visits and 8K searches on their GMB profile, 5K Instagram followers, and 77K accounts reached in 30 days. Targeted Facebook ads increased event attendance, while impactful flyers and videos built excitement. Their social media presence became vibrant, leading to improved ROI on ads and stronger brand visibility. They also earned a 4.1-star rating on Google with over 400 comments.
We designed custom flyers and engaging visuals for Mashup Club’s special events, rotating DJs, and promotions. Instagram videos and event graphics highlighted DJ lineups and boosted excitement. This led to 5K+ followers and an impressive 80K+ audience reach, significantly increasing their social media presence and engagement.
Custom Visuals: Creating custom flyers and event graphics to promote special events and DJs.
Video Content Creation: Designing Instagram videos to boost excitement and engagement.
Audience Growth: Growing the club's Instagram following and expanding their audience reach.
Improved Online Presence: Strengthening social media presence to drive better engagement and brand visibility.
More than just buzzwords for marketing concepts of SEO.
Alightway Solutions Pvt. Ltd. is the #1 digital marketing agency in Lucknow, offering innovative strategies, creative designs, and measurable results.
