Mashup Digital Transformation
Mashup: The Perfect Fusion of Fun and Nightlife
Mashup Sports Bar and Club is India’s first Sports and Nightclub experience, offering the perfect blend of gaming, dining, and partying. With bowling, pool, crafted drinks, delicious bites, and a vibrant dance floor, it’s the ultimate destination for fun and entertainment under one roof.
Reviews from more than 50+ active users in less than a month.
Challenges Faced
Mashup Club struggled to attract consistent foot traffic and engage their audience. They faced difficulties in promoting their DJ nights and events effectively. The lack of a clear social media strategy, eye-catching content, and optimized paid ad campaigns further limited their ability to boost attendance and brand awareness.
The key challenges included:
- Struggled to attract consistent foot traffic to events and boost engagement.
- Limited reach in promoting DJ nights and events effectively.
- Absence of a clear social media strategy led to missed engagement opportunities.
- Lack of eye-catching content and optimized ads affected brand awareness.
Our Strategy
We boosted Mashup Club’s visibility with a targeted digital marketing plan, managing social media through regular event promotions, engaging visuals, and hashtag campaigns. Eye-catching flyers and teaser videos showcased their DJ nights and events. Targeted Facebook ads with segmentation, retargeting, and lead generation maximized attendance and ROI while building excitement around the club’s offerings.
Our strategy focused on:
- Promoted events with engaging visuals and regular social media updates.
- Created flyers and teaser videos to effectively promote DJ nights and events.
- Ran targeted Facebook ads with retargeting to increase attendance.
- Optimized Google My Business profile to boost local visibility and foot traffic.
Digital Transformation of Mashup
Mashup Club saw a significant boost in engagement, with over 23K visits and 8K searches on their GMB profile, 5K Instagram followers, and 77K accounts reached in 30 days. Targeted Facebook ads increased event attendance, while impactful flyers and videos built excitement. Their social media presence became vibrant, leading to improved ROI on ads and stronger brand visibility. They also earned a 4.1-star rating on Google with over 400 comments.
Our focus was on:
- Improving local visibility with increased GMB profile visits and interactions.
- Growing Instagram followers and expanding reach on social media.
- Running targeted Facebook ads to drive event attendance and excitement.
- Strengthening brand reputation with positive reviews and a strong Google rating.
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Account Reach
Graphics for Growth
We designed custom flyers and engaging visuals for Mashup Club’s special events, rotating DJs, and promotions. Instagram videos and event graphics highlighted DJ lineups and boosted excitement. This led to 5K+ followers and an impressive 80K+ audience reach, significantly increasing their social media presence and engagement.
Our focus was on:
- Creating custom flyers and event graphics to promote special events and DJs.
- Designing Instagram videos to boost excitement and engagement.
- Growing the club's Instagram following and expanding their audience reach.
- Strengthening social media presence to drive better engagement and brand visibility.
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