IGSS Digital Transformation
IGSS: Working Together for Strays Women & Children
A non-profit organization based out in Lucknow, dedicated to working for women's empowerment and child labor and mainly focused on animal welfare. Their primary goal was to raise funds for their ongoing projects and increase visibility to attract potential donors.
Reviews from more than 50+ active users in less than a month.
Challenges Faced
The NGO lacked a website, social media presence, and CRM profile, limiting its visibility. Public perception often prioritized human welfare over animals. The organization struggled without a platform for accepting notices or raising pet alerts. Community engagement remained low, making it harder to build trust and credibility.
These Were the Challenges Faced:
- Lack of website, social media, and GMB profile limited visibility.
- Public focus on human welfare reduced donations and support.
- No platform for adoption or missing pet alerts hindered engagement.
- Struggled to build trust and credibility due to low visibility.
Our Strategy
We partnered with IGSS to build their digital presence by designing a unique logo, creating a responsive website, and optimizing social media and GMB profiles. Through impactful content, targeted Google Ads, and rescue stories, we boosted donations, raised awareness, and strengthened community engagement.
Our Approach:
- Designed a unique logo to represent IGSS's mission and values.
- Created a responsive website to enhance user experience and engagement.
- Optimized social media and GMB profiles to boost visibility and credibility.
- Leveraged Google Ads and rescue stories to increase donations and awareness.
Digital Transformation of IGSS
We transformed IGSS NGO’s digital presence by creating an engaging online experience that inspired people to support their cause. Through strategic use of social media, a user-friendly website, and optimized GMB, we achieved over 90+ donations and garnered 8k+ impressions on the website. Our efforts led the to #1 ranking on Google for "stray dog NGO in Lucknow," significantly boosting local visibility.
These were the results:
- Created a user-friendly website and optimized GMB for local visibility.
- Used social media to build connections and raise awareness.
- Increased donations and website impressions, strengthening support.
- Secured top Google rankings for "stray dog NGO in Lucknow," boosting reach and credibility.
#1
Google ranking
0+
Donation Received
0
Impressions
Success oriented SEO
We improved IGSS’s online visibility by securing the #1 Google ranking for "stray dog NGO in Lucknow." By optimizing 20+ keywords and using on-page and off-page strategies, we drove 8k+ impressions and increased search visibility by 70% . Enhanced meta tags, keyword-rich blogs, and an optimized Google My Business profile boosted local search rankings, helping IGSS attract more donations and support.
Results-Driven SEO for IGSS:
- Secured top rankings for key terms like "stray dog NGO in Lucknow."
- Optimized 20+ keywords, boosting both search visibility and impressions.
- Improved local rankings through enhanced GMB profile and SEO tactics.
- Increased donations and engagement with targeted, optimized content and blogs.
#1
Google ranking
0+
Donation Received
0
Impressions
Graphics for Growth
We designed and managed IGSS’s social media pages, creating a cohesive visual identity to amplify their mission. Through impactful graphic designs and consistent posting, their page grew to over 6k followers with a monthly audience reach of 47k+ . By showcasing the plight of stray dogs through compelling visuals, we inspired empathy, encouraged donations, and fostered a community of engaged supporters. This strategic approach significantly boosted their social media presence and impact.
Visual Strategy for IGSS Growth:
- Built a strong visual identity for IGSS’s social media.
- Created impactful graphics to engage followers and amplify their mission.
- Boosted followers and reach by sharing rescue stories.
- Inspired empathy, leading to more donations and community engagement.
6k
Followers
0+
Donation Received
0
Impressions
SHARE
CONNECT