A non-profit organization based out in Lucknow, dedicated to working for women's empowerment and child labor and mainly focused on animal welfare. Their primary goal was to raise funds for their ongoing projects and increase visibility to attract potential donors.
The NGO lacked a website, social media presence, and CRM profile, limiting its visibility. Public perception often prioritized human welfare over animals. The organization struggled without a platform for accepting notices or raising pet alerts. Community engagement remained low, making it harder to build trust and credibility.
Limited Online Presence: Absence of a website, social media, and GMB profile restricted overall visibility and outreach.
Reduced Donations: Public focus on human welfare issues led to fewer donations and less community support.
No Adoption or Alert Platform: Lack of an online platform for adoptions or missing pet alerts hindered community engagement.
Low Trust and Credibility: Limited visibility made it difficult to build trust and establish credibility with the public.
We partnered with IGSS to build their digital presence by designing a unique logo, creating a responsive website, and optimizing social media and GMB profiles. Through impactful content, targeted Google Ads, and rescue stories, we boosted donations, raised awareness, and strengthened community engagement.
Logo Design: Designed a unique logo to represent IGSS's mission, vision, and core values.
Responsive Website Development: Created a mobile-friendly, responsive website to enhance user experience and engagement.
Social Media and GMB Optimization: Optimized social media and Google My Business profiles to boost visibility and build credibility.
Google Ads and Storytelling: Leveraged Google Ads and inspiring rescue stories to increase donations and community awareness.
We transformed IGSS NGO’s digital presence by creating an engaging online experience that inspired people to support their cause. Through strategic use of social media, a user-friendly website, and optimized GMB, we achieved over 90+ donations and garnered 8k+ impressions on the website. Our efforts led the to #1 ranking on Google for "stray dog NGO in Lucknow," significantly boosting local visibility.
Website and GMB Optimization: Developed a user-friendly website and optimized the Google My Business profile for better local visibility.
Social Media Awareness: Built stronger connections and raised awareness through consistent social media engagement.
Increased Support: Boosted donations and website impressions, strengthening overall community support.
Top Google Rankings: Achieved top search rankings for "stray dog NGO in Lucknow," enhancing credibility and reach.
We improved IGSS’s online visibility by securing the #1 Google ranking for "stray dog NGO in Lucknow." By optimizing 20+ keywords and using on-page and off-page strategies, we drove 8k+ impressions and increased search visibility by 70% . Enhanced meta tags, keyword-rich blogs, and an optimized Google My Business profile boosted local search rankings, helping IGSS attract more donations and support.
Top Keyword Rankings: Secured top search rankings for important terms like "stray dog NGO in Lucknow."
Keyword Optimization: Optimized 20+ strategic keywords, boosting overall search visibility and impressions.
Local SEO Improvements: Enhanced Google My Business profile and implemented SEO tactics to improve local rankings.
Increased Donations and Engagement: Grew donations and audience engagement through targeted, SEO-optimized content and blogs.
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Alightway Solutions Pvt. Ltd. is the #1 digital marketing agency in Lucknow, offering innovative strategies, creative designs, and measurable results.
