OrbitX is a dynamic platform that combines cryptocurrency and Bitcoin with exciting rewards, including lucky draws and the opportunity to send clients on international trips. Their goal is to engage their audience, increase brand awareness, and drive participation in their contests and promotions.
Before partnering with Alightway Solutions, OrbitX faced challenges with building an active and engaged online community. Despite having a great product and unique offerings, they were not fully leveraging their social media platforms to reach potential customers, increase engagement, or drive conversions.
Limited Online Presence: The absence of a website and proper logo restricted credibility and online reach.
Underutilized Platforms: Zomato and Swiggy accounts were not fully leveraged to attract more customers.
Inconsistent Branding: Lack of a clear identity made it difficult for the restaurant to establish a strong brand image.
Low Social Media Engagement: Minimal interaction reduced the ability to connect with a broader audience.
At Alightway Solutions, we took a comprehensive approach to enhance OrbitX's social media presence:
Our strategy focused on:
Platform Management: We handled their accounts across multiple platforms, including X (formerly Twitter), LinkedIn, Facebook, and Instagram.
Content Creation: Developed a mix of engaging posts, stories, and updates to promote their crypto services, lucky draw events, and travel rewards.
Engagement Strategy: Increased audience engagement through targeted content, interactive posts, and regular community interaction.
Campaigns: Ran paid campaigns to promote their lucky draws and travel giveaways, targeting relevant crypto and travel enthusiasts.
Increased Engagement: OrbitX saw a noticeable increase in engagement across all social media platforms, with higher interaction rates and positive feedback from followers.
Brand Visibility: Their social media presence became more visible to a broader audience, helping them attract new participants for their lucky draws and crypto-related offerings.
Audience Growth: Significant growth in followers and interactions across X, Instagram, LinkedIn, and Facebook due to strategic posting and community management.
Successful Campaigns: The paid ad campaigns and promotions led to an increase in participation in their contests and inquiries about their travel rewards.
More than just buzzwords for marketing concepts of SEO.
Alightway Solutions Pvt. Ltd. is the #1 digital marketing agency in Lucknow, offering innovative strategies, creative designs, and measurable results.
