Lucknowi Thaath Digital Transformation
Lucknowi Thaath: Where Mughlai Meets Candlelight
Lucknowi Thaath is the first candlelight restaurant in Lucknow, offering Mughlai, Indian, and vegetarian cuisine, along with chai and coffee. Located at Vinay Khand, Gomtinagar, it’s the perfect spot for couples to enjoy a cozy dining experience.
Reviews from more than 50+ active users in less than a month.
Challenges Faced
Lucknowi Thaath faced challenges such as the lack of a website and a proper logo. Their online visibility was limited, Zomato and Swiggy accounts were underutilized, branding was inconsistent, and social media engagement was low.
- The absence of a website and proper logo limited online presence and credibility.
- Zomato and Swiggy accounts were not being fully leveraged to attract more customers.
- Inconsistent branding made it difficult for the restaurant to establish a clear identity.
- Low social media engagement reduced the ability to connect with a larger audience.
Our Strategy
We developed a user-friendly website for Lucknowi Thaath, integrated online payments, and optimized their Google My Business profile for local visibility. We set up and managed their Zomato and Swiggy accounts, designed a new logo and menu, and provided professional photography and videography. We also handled their social media to engage followers and drive foot traffic.
Our strategy focused on:
- Designing a user-friendly website and integrating online payment options.
- Optimizing Google My Business for better local visibility.
- Managing Zomato and Swiggy accounts to boost online orders.
- Enhancing brand identity with a new logo, menu, and professional visuals.
Digital Transformation of Lucknowi Thaath
Our efforts led to a 40% increase in foot traffic and online orders within three months. We optimized their Google My Business listing, resulting in 1,931 interactions and a 4.2 rating with over 200 reviews. The developed website and enhanced local visibility helped establish Lucknowi Thaath as a top destination for authentic Awadhi cuisine.
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Graphics for Growth
Through eye-catching graphics, viral reels, and influencer collaborations, Lucknowi Thaath gained 1,700 Instagram followers and reached 51K people in 30 days, with total reach surpassing 100K in 3 months. These efforts boosted engagement, enhanced brand visibility, and significantly expanded their online presence.
- Designing a user-friendly website and integrating online payment options.
- Optimizing Google My Business for better local visibility.
- Managing Zomato and Swiggy accounts to boost online orders.
- Enhancing brand identity with a new logo, menu, and professional visuals.
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