Lucknowi Thaath is the first candlelight restaurant in Lucknow, offering Mughlai, Indian, and vegetarian cuisine, along with chai and coffee. Located at Vinay Khand, Gomtinagar, it’s the perfect spot for couples to enjoy a cozy dining experience.
Lucknowi Thaath faced challenges such as the lack of a website and a proper logo. Their online visibility was limited, Zomato and Swiggy accounts were underutilized, branding was inconsistent, and social media engagement was low.
Limited Online Presence: The absence of a website and proper logo restricted credibility and online reach.
Underutilized Platforms: Zomato and Swiggy accounts were not fully leveraged to attract more customers.
Inconsistent Branding: Lack of a clear identity made it difficult for the restaurant to establish a strong brand image.
Low Social Media Engagement: Minimal interaction reduced the ability to connect with a broader audience.
We developed a user-friendly website for Lucknowi Thaath, integrated online payments, and optimized their Google My Business profile for local visibility. We set up and managed their Zomato and Swiggy accounts, designed a new logo and menu, and provided professional photography and videography. We also handled their social media to engage followers and drive foot traffic.
Our strategy focused on:
User-Friendly Website: Designing a seamless website experience and integrating online payment options for easy transactions.
Local SEO Optimization: Enhancing Google My Business profiles for improved local visibility and customer discovery.
Boosting Online Orders: Managing and optimizing Zomato and Swiggy accounts to drive more online sales.
Stronger Brand Identity: Creating a fresh logo, updated menu designs, and professional visuals to elevate the brand image.
Our efforts led to a 40% increase in foot traffic and online orders within three months. We optimized their Google My Business listing, resulting in 1,931 interactions and a 4.2 rating with over 200 reviews. The developed website and enhanced local visibility helped establish Lucknowi Thaath as a top destination for authentic Awadhi cuisine.
Through eye-catching graphics, viral reels, and influencer collaborations, Lucknowi Thaath gained 1,700 Instagram followers and reached 51K people in 30 days, with total reach surpassing 100K in 3 months. These efforts boosted engagement, enhanced brand visibility, and significantly expanded their online presence.
Website Development: Designing a user-friendly website and integrating secure online payment options.
Google My Business Optimization: Optimizing listings for better local search visibility and increased foot traffic.
Online Order Management: Managing Zomato and Swiggy accounts to boost customer orders and visibility.
Brand Identity Enhancement: Revamping the logo, menu, and visuals to create a stronger, more professional brand presence.
More than just buzzwords for marketing concepts of SEO.
Alightway Solutions Pvt. Ltd. is the #1 digital marketing agency in Lucknow, offering innovative strategies, creative designs, and measurable results.
