Instagram vs Facebook Ads – Which Performs Better in 2025?

Social media is changing every day, and if you’re running ads, you know that choosing the right platform can make or break your campaign. In 2025, two of the biggest platforms – Instagram and Facebook – are still fighting for the top spot in the advertising world. But the real question is: which one performs better in 2025?

Let’s break it down in a simple, fun, and straight-to-the-point way. Whether you're a business owner or a marketing enthusiast, this article will give you the real deal on social media marketing in Lucknow and help you decide where your ad dollars should go.

Instagram Ads: Cool, Colorful, and Click-Worthy

Instagram is where the vibes are strong in 2025. It’s still the go-to app for the younger crowd—think Gen Z and young millennials. Instagram ads come in many styles: Stories, Reels, Posts, and Carousels. Each one is like a mini billboard on your screen, but cooler.

Why Instagram Ads Rock:

• Visual-first: Instagram is all about photos and videos. If your brand looks good, Instagram is your playground.

• Reels rule: Short video ads in Reels are getting tons of views and engagement.

• Influencer marketing boost: Teaming up with content creators gives your ads a human touch.

• Better for lifestyle brands: Beauty, fashion, travel, food—these industries kill it on Insta.

Quick Fact: In 2025, Reels ads are getting 2x more engagement than regular Instagram feed posts.

But there’s a catch. If your audience is older, or if your product needs more detail and explanation, Instagram might not hit the mark every time.

Facebook Ads: The OG with Strong Targeting Power

Facebook might not feel as “cool” as Instagram, but don’t underestimate it. With over 2.9 billion users, it’s still the king of reach. Facebook Ads are great for detailed targeting and longer-form content.

Why Facebook Ads Still Win:

• Super smart targeting: You can target people by age, location, interests, behavior—basically anything.

• Great for all ages: Especially good for reaching users 30+.

• Works well for lead generation: Want emails, signups, or sales? Facebook can bring them in.

• Bigger ad types: Carousel ads, video ads, lead forms, and even Messenger ads.

Quick Fact: Facebook still delivers the highest ROI (Return on Investment) for most B2B businesses in 2025.

But, the downside? People might scroll past your ad if it’s not eye-catching enough. Plus, younger users are spending more time on other platforms like Instagram and TikTok.

Instagram vs Facebook Ads – The Face-Off

Let’s see how the two compare on key points in 2025:

So, the real winner? It depends on your goals.

Which One Should You Choose?

Here’s the real talk:

• If your audience is young, trendy, and visual, go with Instagram.

• If your goal is to generate leads, target older users, or promote services, Facebook is the stronger bet.

• Better yet, try both platforms and split your budget. Test what works better for you.

If you're just starting out or confused about how to run ads that actually get results, don’t worry. That’s where digital marketing pros come in.

Real Example Time

Let’s say you run a home bakery in Lucknow. Your cupcakes look amazing, and you want more people to see and order them. Instagram Reels showing how you decorate those cupcakes will go viral. Instagram is perfect for your business.

Now, imagine you’re running a real estate agency. You want to collect leads and send property offers. Facebook Ads will help you target people based on income, location, and interests. That’s where Facebook shines.

Different businesses. Different platforms. Different results.

Final Verdict: There’s No One-Size-Fits-All

In 2025, there’s no clear winner between Instagram and Facebook Ads. Instead, think of them as teammates, not competitors.

Use Instagram for visual impact and storytelling.
Use Facebook for detailed targeting and conversions.

Mixing both is usually the smartest move—just tweak the content for each platform and test regularly.

Want Ads That Actually Work?

No matter which platform you choose, the real power is in how you use it. A well-designed ad with the right message will shine on both Instagram and Facebook.

If you’re serious about growing your business through smart advertising, you need the right team behind you. That’s where Alightway Solutions steps in. As the best digital marketing company in Lucknow, they know how to make social media ads work for your brand.

From design to strategy, and testing to scaling—they handle it all. They’ve helped businesses across industries grow with social media marketing that truly converts.

The Takeaway: Maximize Your Ads, Maximize Your Impact

In 2025, the smart move isn’t to pick Instagram or Facebook—it’s to understand your audience, test your ads, and keep learning. Both platforms are powerful. With the right plan, you can win big on either—or both!

So, go ahead and put your brand out there. Get creative. Try new things. And most importantly—watch what works and do more of it.

Need expert help with your social media ads?

Contact Alightway Solutions – the team that gets real results.

FAQs

1. Which is better for advertising, Instagram or Facebook?

It depends on your audience and goals. Instagram is great for visual products and younger demographics, while Facebook is perfect for older audiences and lead generation. Using both platforms together often provides the best results.

2. How much does it cost to run ads on Instagram or Facebook?

The cost of running ads on Instagram and Facebook varies based on factors like your target audience, ad type, and competition. Generally, Instagram ads may have a slightly higher cost per click compared to Facebook, but the engagement rate on Instagram can sometimes make up for it.

3. Can I run ads on both Instagram and Facebook at the same time?

Yes, you can. Both platforms are connected through Facebook Ads Manager, so you can create and manage campaigns for both platforms at the same time. It's often a smart idea to test ads on both to see which performs better.

4. Why are my Facebook ads not getting enough engagement?

Low engagement on Facebook ads can happen due to multiple reasons, including poor targeting, lack of attention-grabbing visuals, or ineffective messaging. It’s important to test different formats and refine your ad targeting for better results.