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Anaika Enterprises, a leading stainless steel fabrication workshop based in Lucknow, is dedicated to delivering high-quality and affordable fabrication solutions. Specializing in a wide range of services for homes, shops, and businesses, their primary goal is to showcase their expertise, attract new clients, and build strong relationships through reliable and cost-effective workmanship.

Challenges Faced

Anaika Enterprises lacked a website, social media presence, and a CRM system, which significantly limited its visibility in the market. Despite offering quality stainless steel fabrication services, the absence of a digital footprint made it difficult to reach potential clients. Without an online platform to showcase work, receive inquiries, or manage customer relationships, the business struggled to build brand trust and credibility. Community engagement was minimal, making it harder to stand out in a competitive local market.

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Our Strategy

We partnered with Anaika Enterprises to establish a strong digital presence by designing a distinctive logo, developing a responsive and user-friendly website, and optimizing their social media and Google My Business profiles. Through strategic content creation, targeted Google Ads, and showcasing completed fabrication projects, we successfully increased customer inquiries, enhanced brand visibility, and strengthened engagement with the local community.

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Digital Transformation of Anaika

We transformed Anaika Enterprises’ digital presence by creating an engaging online experience that attracted new customers and strengthened their brand identity. Through the strategic use of social media, a user-friendly website, and an optimized Google My Business profile, we helped them achieve over 90+ client inquiries and 8k+ website impressions. Our efforts led to a #1 ranking on Google for "steel fabrication in Lucknow," significantly boosting their local visibility and credibility in the market.

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Success oriented SEO

We improved Anaika Enterprises’ online visibility by securing the #1 Google ranking for "steel fabrication in Lucknow." By optimizing 20+ targeted keywords and implementing both on-page and off-page SEO strategies, we drove over 8k website impressions and increased search visibility by 70%. Enhanced meta tags, keyword-rich service pages, and an optimized Google My Business profile significantly boosted their local search rankings, helping Anaika attract more inquiries and establish a stronger presence in the competitive fabrication market.

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Where Vision Meets Reality

Alightway Solutions Pvt. Ltd. is the #1 digital marketing agency in Lucknow, offering innovative strategies, creative designs, and measurable results.