Social media is a platform for users to share content to make it available publically and to connect with people all over the world. Since it is such a big network of interconnected people it is the perfect medim to advertise a product because it gets exosed directly to the audience and increases the reachibility of the company exponentially.
Social media marketing
Social Media marketing also called SMM is the technique of marketing products, services or brands on social media platforms like Facebook, Twitter, Pinterest, Instagram etc.
These sites let the sellers put ads that popup in the newsfeed of the people using these social websites. This is generally paid and quite money consuming
Social media optimization
Social media optimization similar to search engine optimization but in this the social media page is optimized to turn up higher on the search results by having the right keywords and links. This is used to target a particular customer groups and making presence stronger in a particular region.
These two aspects of digital marketing should be taken care of together because they are incomplete without each other.
These are some reasons why you should consider these:
1. Increase the recognition of your brand via Facebook ads and more
2. Improve loyalty of your brand.
3. Ample opportunities to convert people into customers
4. Increase your social traffic which inturn leads to traffic on website
5. Better search engine rankings. Social media presence is also a significant factor in SE ranking
6. Easier to gain customer insight.
We at Alightway Solutions know the impact of a strong presence on social platforms and hence we are here to help you gain some! We provide best customer oriented social media marketing and social media optimization services to improve your page’s customer base to a considerably large number and connect with the perfect customer to sell your products or services. We also provide brand management services, social PPC, Social media monitoring, increasing Instagram, facebook, and twitter traffic, directing the traffic to your actual website and many more services that will make you a social tycoon.